Join us for our May Monthly Member Meeting!
Building Trust in an Era of Distrust - presented by Jacquie Chakirelis, Director of Digital Strategy with Quest Digital
It happened. The day that media companies and publishers have dreaded. In 2019, UM's long-running Wave global survey found disturbingly low confidence in the perceived "truthfulness" of virtually every information source in our lives. The truth it seems belongs to no one and brands are not immune. According to the Edelman Trust Barometer, we have been in a "trust crisis" since 2017. These trends raise serious questions about our ability to market our brand, product or service in the era where trust in our information is at an all time low.
In an uncertain environment like we are experiencing amid the COVID-19 pandemic, trust becomes even more critical.
How do we earn credibility in an environment of disbelief? We’ll dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our messenger.
Takeaways
1. How to break the stock photo habit and other "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways brands are collaborating with their customers to become the messengers through user-generated content.
3. Find out the number one tool in the marketing toolbox every content project needs to build trust.
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Speaker Bio
Jacquie Chakirelis is an award-winning marketing professional with over 20 years experience successfully marketing some of the largest media brands in the country. Named one of the top 50 Influential Women in Content Marketing, Chakirelis is a proven leader with a track record of delivering multifaceted, digitally driven campaigns from strategy through execution for B2B and B2C organizations. As a national public speaker, she engages audiences with keynotes, workshops and breakout sessions on marketing topics to help them grow their brand in today's consumer-centric world. Contact at jchakirelis@questdigital.com or visit https://about.me/JacquieChakirelis
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Once you register, you will receive an email with the details for logging into the Zoom meeting. Zoom is a free program that you can download for your desktop computer or mobile device. If you don't have a computer or mobile device, you can join the meeting via phone.
Questions? Please reach out to us. We're happy to help! (memberservices@medinaohchamber.com or 330-723-8773)
Tuesday May 4, 2021
12:00 PM - 1:00 PM EDT
Virtual via Zoom
No cost to participate. Registration required.